Ray Charles / The Supremes - Things Go Better With Coke

Year Released: 1966 (Promotional Only)
Genre: Soul / Pop / Advertising Music

Description:
This rare promotional single pairs Ray Charles and The Supremes performing alternate versions of the Coca-Cola jingle “Things Go Better With Coke.” Part of Coca-Cola’s legendary mid-1960s marketing campaign, the song blends upbeat pop-soul arrangements with polished studio production. Charles’ version grooves with swing and gospel phrasing, while The Supremes deliver it with Motown’s signature sheen and harmony precision.

Sampling / Influence:
Although created for advertising, this collaboration is a fascinating example of corporate America’s intersection with soul and pop culture. Both versions have appeared on archival reissues and Motown retrospectives, valued as artifacts of an era when major artists lent their sound to mass media with unmistakable style. DJs and collectors prize the single for its rarity and historical curiosity.