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The Undisputed Truth - What It Is - The Funkadoobian
The Undisputed Truth - What It Is - The Funkadoobian
The Undisputed Truth - What It Is - The Funkadoobian
The Undisputed Truth - What It Is - The Funkadoobian

The Undisputed Truth - What It Is

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Product Details
  • Artist The Undisputed Truth
  • Title What It Is
  • Label Gordy
  • Catalogue No G 7114
  • Format 7''
  • Genre Funk Soul
  • Media Condition Very Good Plus (VG+)
  • Sleeve Condition Generic
Description

Year Released: 1972
Label: Motown / Gordy Records – G-7097
Genre: Psychedelic Soul / Funk

Description:
Produced by Norman Whitfield, “What It Is” exemplifies The Undisputed Truth’s psychedelic soul approach, blending funky basslines, wah-wah guitar, and ethereal backing vocals with socially conscious lyrics. The track rides a hypnotic groove, characteristic of Whitfield’s lush, layered production style, which often pushed Motown into adventurous territory beyond conventional soul.

Legacy & Influence:
While not a chart-topping single, “What It Is” has been rediscovered by rare-groove enthusiasts and sampled by hip-hop producers for its swirling instrumentation and tight rhythm section. It stands as a testament to Motown’s experimental edge during the early 1970s.