Founded in Brighton, England in 1999, Tru Thoughts is an independent record label known for its diverse catalogue spanning soul, funk, jazz, hip-hop, electronic music and experimental sounds. Established by Robert Luis and Paul Jonas, the label has built a reputation for championing distinctive artists and genre-defying music while maintaining a strong commitment to quality, creativity and musical individuality.

From its early releases through to its ongoing catalogue, Tru Thoughts has supported artists who sit outside traditional genre boundaries, creating a home for musicians who blend influences and challenge expectations. The label’s roster has included a wide range of acclaimed artists such as Quantic, Alice Russell, Bonobo, Hot 8 Brass Band, The Bamboos, Lack of Afro and Hidden Orchestra, reflecting a shared appreciation for rhythm, musicianship and forward-thinking production.

With roots in the independent club and DJ culture of the late 1990s and early 2000s, Tru Thoughts has always maintained a close connection to selectors, collectors and listeners searching for music with depth and character. Its releases move naturally between live instrumentation and electronic production, connecting the traditions of funk, soul and jazz with contemporary approaches to sound.

More than a label defined by one genre, Tru Thoughts represents a spirit of discovery—bringing together artists who draw from the past while creating music that feels relevant to the present. Its catalogue continues to reflect a commitment to originality, collaboration and the enduring power of groove.